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Marketing Overview | How We'll Bring the Masses to the #1 Social Blockchain in the World (DHF Proposal)

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Hive & Leo

This document is aimed at giving a broad-scale overview on our plans to 2x the current monthly active social userbase of Hive. We plan to do this in a number of ways and this doc gives bird's eye view on that plan. This document is the leading doc in a series that we'll be posting 1x per day for the next ~7 days. All of these documents outline the details of how we will build an incredibly successful onboarding funnel to get new users onto the Hive blockchain.

Our DHF Proposal is not just aimed at onboarding LEO Users. Instead, our proposal is intended to scale up our funding so that we can scale up our onboarding efforts. The onboarding funnel that we've built onboards Hive Users not just Leo users. It onboards people into Hive Lite Accounts and then gives them a few days to start using Hive through LeoFinance.io. From there, they are continually prompted to take a course about what Hive is, how it works, how HIVE / HBD function and how they can utilize other Apps in the Hive ecosystem to build their Web3 presence.

Our DHF Proposal is currently 93% of the way to getting funded. We need about 1.6M more HIVE POWER to vote our proposal into the current round of funding. The funding begins on September 1st and so do all of our marketing funnels.

Vote here! https://peakd.com/me/proposals/269

2 members from the LeoTeam are also attending an event in Vegas on September 13th-15th. We'll be leveraging this opportunity to promote Hive and also showcase QR codes that funnel the in-person attendees to the onboarding flow that we've built so that we can show just how powerful our Lite Account to Hiver funnel truly is.

We'll be presenting at HiveFest this year as well. Showcasing the results from our DHF Campaign - since we'll be about 3 weeks into the campaign.

As I said above, the next 7 days are going to be filled with posts about the details of
Our DHF Proposal and how we plan to onboard 9,615+ new Hivers to the ecosystem. This post will serve as an overview - or introduction - to the next 7 days of content we're putting up about the proposal.

You can also get a PDF File version of this post which is better formatted for reading, feel free to access that PDF here.

Marketing Plan to Bring the Masses to the Best Social Blockchain in the World

Our Objective

To double the Hive Blockchain User base by December 31st, 2024 (add a minimum of 9,615 Monthly Active Social Users), through a multi-channel marketing campaign that highlights the advantages of web3 social media over traditional platforms by showcasing the user experience and leaving aside the intimidating and aggressive blockchain-related onboarding thanks to our new One-Click Onboard protocol (Hive Lite Accounts using Leo Infrastructure).

Authors of Document

Table of Contents

  • Business Summary - Page 3
  • Business Initiatives - Page 5
  • Target Market -Page 7
  • Budget - Page 10

Business Summary

Our Community

LEO is a Hive-Based Web3 Platform that offers a wide variety of alternatives to mainstream platforms and leverages bleeding-edge blockchain technology (Hive) to empower our community. For a world that is moving ever-toward digitalization, our mission is to democratize and decentralize your digital identity - bringing you the features, benefits and incredible abundance that comes with Web3.

Our Marketing Leaders

SWOT Analysis

We want to grow the Hive Ecosystem by leveraging a new and radically improved onboarding protocol to get users into Hive accounts with minimum viable effort and then educate them about Hive from that point forward. In order to do so, it’s necessary to analyze Leo’s SWOT for the remainder of 2023 and 2024:

Business Initiatives

LEO has the ambitious goal of doubling the monthly active social user base of the Hive Blockchain. To help the ecosystem do that, our marketing team will pursue the following initiatives in 2023 and 2024:

Traditional Marketing

Influencer Marketing

Collaboration Marketing

Guerilla Marketing

Adoption Campaigns

Target Market

Three broad types of audiences

In 2023, we’re targeting the following industries where we’ll sell our product and reach out to customers:

Crypto enthusiasts

If they are a cryptocurrency holder or a blockchain user, it is our mission to reach them and share with them what the Hive ecosystem has to offer through our seamless Hive Lite Account Onboarding Funnel.

X, Reddit & Medium content creators

Content creators are constantly looking for ways to increase their reach, expand their audience and diversify their sources of income. Not to mention reduce platform risk by being on Web3 as opposed to centralized Web2. If they create content, they belong on Hive and our funnel is designed to get them here.

Communities

There is a growing body of communities on other platforms. If you look to Reddit or X, you can find many communities that have built large-scale audiences that not only consume content but actually engage with it. We believe Hive has been on the right track for a long-time with the Communities protocol at the base layer. It’s time that we leverage that and get communities from X, Reddit, Medium, etc. over to Hive to build their community on Web3. Our onboarding funnel allows these communities to seamlessly give Web3 a try by using Hive through Leo’s UI.

Competitive Analysis

X (Formerly Twitter)

Reddit

Medium

Budget

Over the course of 2023 and 2024 and starting in September of this year, we expect to allocate resources in the following strategies to ensure we meet the objectives outlined in this marketing plan. If we don’t achieve our minimum target of onboarding 9,615 monthly social active users to the Hive ecosystem by December, 2024, we will personally reimburse the DHF.

We are doing this to bet on our ability to deliver on this target and to give Hive a no-lose scenario in this proposal. Budgeting is about Customer Acquisition Cost (CAC). It’s important to have a competitive CaC and in the Web3 space, we’ve done a lot of research to find these CaC numbers including real-world tests that we’ve been doing since the start of 2023.

The following is a table of how many Hivers we plan to onboard, the period we plan to onboard them and the overall CaC of doing so. One major assumption made is that we can decrease the CaC over time as the DHF Proposal we launched progresses.

The primary driver of this is that acquiring each next Hiver should be cheaper than the previous alongside the network effect of running Zealy campaigns/Referral programs to encourage the newly onboarded users to onboard their friends.


Want to Help Us Double the Userbase of Hive?

Our DHF Proposal is currently 93% of the way to getting funded. We need about 1.6M more HIVE POWER to vote our proposal into the current round of funding. The funding begins on September 1st and so do all of our marketing funnels.


Posted Using LeoFinance Alpha