You are a rarity. For most, they notice when prices go up but do not pay attention to prices going down. For example, people remark how much they are paying for gas right now. Did they comment how cheap gas was getting after the last run up in oil to $120? With that we heard crickets.

So people have the negativity bias. During the early 2000s, my cell phone plan was $90 a month for 1,500 texts and 500 peak minutes (unlimited off peak). For much of this decade I pay $40 which also includes internet (which was not available before the smartphone).

How many people have the same experience (I would say most in the US) yet how often do you see people commenting their cell phone plans are less than half what they were 15 years ago while giving them a lot more service, time, and capabilities?

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