@askrafiki's thread

4/5 🧵 The campaign itself is bigger than Ripple. Water.org’s Get Blue launched in January 2026 at Davos with a target of reaching 200 million people with safe water and sanitation by 2030. That’s not starting from zero either — Water.org says it has already reached 85+ million people through its WaterCredit model, which uses small loans so families can finance their own water and sanitation solutions.

Ripple’s role is pretty specific: it becomes the exclusive digital asset and payments partner for the campaign. Translation: Ripple isn’t just slapping a logo on a charity page — it’s expected to provide seed funding and the actual payment infrastructure, including RLUSD, to get funds to Water.org’s microfinance partners across borders more efficiently.