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Fable released a research paper on how it built the SHOW-1 model and AI Showrunner Agents that can write, produce, direct, cast, edit, voice and animate episodes of AI TV.

“Our South Park episodes were a research project that took on a life of their own,” said technical founder Jacob Madden. Showrunner demonstrated its SHOW-1 model last year with nine episodes of South Park AI including the 22-minute episode “Westland Chronicles,” about “Bizney” developing an AI stuffed toy with disastrous consequences. The episodes, made as research without the permission of the South Park creators, received more than 8 million views and, according to Saatchi, resulted in meetings with Fox, Netflix, Paramount and Sony.