@taskmaster4450le's thread

Eyewa, based in Dubai and Riyadh, sells a wide range of eyewear products, including prescription glasses, sunglasses, blue light glasses, and contact lenses, through a DTC e-commerce and retail platform across five Mideast markets.

Now, the company has raised $100 million Series C round. The round, led by global growth investor General Atlantic, brings Eyewa’s total funding to $130 million since its 2017 launch.

Founded by Anass Boumediene, Mehdi Oudghiri, and Abdullah AlRugaib – all former Bain & Company consultants – Eyewa initially entered the eyewear market as an e-commerce retailer for third-party brands. However, the company soon launched its own brands after identifying unmet needs in the Middle East.