@taskmaster4450le's thread

The company's ad-supported membership tier, which was launched earlier this year, showed remarkable momentum, with a 35% quarter-over-quarter increase. This growth is particularly noteworthy, as Netflix does not expect ads to become its primary growth driver until 2026. However, the ad-tier accounted for over 50% of sign-ups in the third quarter in countries where it is available, indicating a strong demand for the service.