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Well, that was when the real excitement started. It did not only remain as this small website for the cinephiles. No, it began attracting the attention of those big boys. I mean we’re talking about the New York Times, the BBC, Netflix, Hollywood, the works. Soon enough, that Tomatometer score was being featured on posters, in commercials, you get the idea. It is like Rotten Tomatoes became the official stamp of approval for movies in Hollywood.
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The first time I started to use the site, I was surprised how quickly I could get an idea about whether the movie is worth to be watched. No more spending ten bucks on a movie only to find out that everything that was shown in the trailer was actually appealing. The Tomatometer was my all-time movie guide.
These two features have been so interlinked with the Rotten Tomatoes that it is even hard to explain one without the other. He and she are like the two halves of some movie review team.
You know the type, the person who falls for a nice looking trailer only to find out that the movie is in fact boring. However, the use of Rotten Tomatoes made all that a thing of the past. Today, I’m like a walking encyclopedia, where I have all the information about every new song that is released.
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You know what I’m saying? And sometimes a movie can be not only good or bad but there is something in between that is difficult to convey if you use such approach. However, at the same time I believe that Rotten Tomatoes has a useful purpose for all those of us who just need some basic orientation of the given movie.
I recall when one of the major summer blockbusters received a rather poor score and there was this debate if Rotten Tomatoes favored one particular kind of movies. It really made me realise how much influence this site has over our choices of movies to watch.
I think I have seen their TV reviews and those are always very useful with so many streaming platforms available now. Sometimes it feels like: when you’re trying to pick the next series or movie to watch on Netflix, for example. Thank goodness for Rotten Tomatoes then!
Of course, I also can’t forget about their mobile application and social media accounts – they are also trying to adapt to the constantly progressing digital environment. I have the app on my phone and it is so helpful when I am in the line to buy tickets in a movie theater and I have no idea what movie to choose.
If one were to look at the history of Rotten Tomatoes, one would not believe how far the site has come. It is quite a journey from a frustrated moviegoer scribbling a few lines on the movie that he/she has watched to become a competitor to the movie producers. And you know what? In my opinion, these brands are as useful and necessary in the contemporary world as they were when they were created.
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